A banner is a graphic image that has an advertising or image character. The key to a successful banner is a high CTR (click-through rate), which can be achieved thanks to the competent work of designers.
A banner on the Internet is an advertising or just informational carrier of a graphic look. This type of advertising media is a concisely organized advertising message to the user. His goal is to attract attention, encourage the user to certain emotions and as a result, force the user to click on the banner to learn more about this advertisement.
The banner plays the role of a communication bridge between the user and the Internet resource. Now banner advertising is one of the predominant types of online advertising.
Internet banners are divided according to the impact method:
Statistical — image in the format «.jpeg» or similar, not involving a change of frames or movement of elements when showing such an Internet banner.
Dynamic — an animated (moving) image, most often in “.gif” or “.swf” (Flash) formats.
Depending on the purpose, banners are divided into:
Image — designed to maintain the image of your company in the Internet. For image banners, color range has great importance: it should match the colors used on your website or your company as a whole. Advertising — one of the form of online advertising. Banners of various formats can be seen on almost any site — from the users home pages to the largest search portals.
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