BANNERS

A banner is a graphic image that has an advertising or image character. The key to a successful banner is a high CTR (click-through rate), which can be achieved thanks to the competent work of designers.

  • A banner on the Internet is an advertising or just informational carrier of a graphic look. This type of advertising media is a concisely organized advertising message to the user. His goal is to attract attention, encourage the user to certain emotions and as a result, force the user to click on the banner to learn more about this advertisement.

    The banner plays the role of a communication bridge between the user and the Internet resource. Now banner advertising is one of the predominant types of online advertising.

     

  • Internet banners are divided according to the impact method:

    Statistical — image in the format «.jpeg» or similar, not involving a change of frames or movement of elements when showing such an Internet banner.

    Dynamic — an animated (moving) image, most often in “.gif” or “.swf” (Flash) formats.

  • Взависимости от цели, баннеры разделяют на :

    Имиджевые — призванные поддерживать в интернете имидж Вашей компании. Для имиджевых баннеров большое значение имеет цветовая гамма: она должна совпадать с цветами, используемыми на Вашем сайте или Вашей компанией в целом.

    Рекламные —  одни из видом интернет рекламы. Баннеры разных форматов можно увидеть практически на любом сайте — от домашних страничек пользователей до крупнейших поисковых порталов.

STAGES OF DEVELOPMENT

1
CREATION OF A BANNER CONCEPT
Development of a competent banner concept. The concept of a banner can be selling, image or emotional.
2
Текст - слоган
The text is an important element of the banner. It is important to accurately and concisely convey the essence of the proposal, describe the service, product or form a call to action.
3
BANNER DESIGN
First of all, the banner design must be effective and consistent with the purpose of the banner. A banner should quickly cling to potential customers, because no one and no one looks closely at them.
4
PREPARATION OF THE BANNER FOR PLACEMENT ON ADVERTISING AREA
Transfer of a zip-file with source code and ready-made banner for placement on the website.

DISCUSS THE PROJECT

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